Tetris Brand Announces Broad Expansion of Worldwide Licensing Network Ahead of its 35th Anniversary Year
The Tetris Brand Signs CPLG and Haven Global, Renews Lisle Licensing
LONDON, Oct. 5, 2018 – Tetris®, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019, today announced a major expansion of its global licensing agent network. Providing representation from Australia to Germany, Greece, Britain and more, the brand’s new international merchandise licensing agents include CPLG and Haven Global, in addition to a renewed agreement with Lisle Licensing.
“Years ago, we set out to grow the Tetris brand beyond the world of video games into a major lifestyle brand by working with licensing partners to introduce fun merchandise, games and experiences that were unique to regional fanbases across the globe,” said Maya Rogers, president and CEO of Blue Planet Software, the sole agent for the Tetris brand. “Since then, the reception to our new product lines and promotions across Europe to Canada, Japan and more has been incredibly exciting to see and has inspired us to bolster our licensing agent network even more as we head into the brand’s monumental 35th anniversary.”
New Tetris Merchandise Licensing Agents
The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality Tetris-branded products and experiences to markets worldwide.
- CPLG: One of the world’s leading entertainment, sport and brand licensing agencies, CPLG will serve as the licensing agent for the Tetris brand in Germany, Austria, Switzerland, Spain, Portugal, Turkey, Nordics, Greece, Bahrain, Egypt, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates and Yemen.
“We are very excited to enter into a relationship with Tetris, one of the most iconic and recognizable in our industry throughout the majority of our continental European business. We already had great initial feedback in our markets and see that the retro gaming trend is here to stay, so we really look forward to partnering up with local licensees to drive the brand to new heights,” said Maarten Weck, managing director of Northern Europe at CPLG.
- Haven Global: As the leading independent licensing agent for Australia and New Zealand, Haven has offices in Melbourne and Sydney serving all levels of retail and licensees down under.
"Being lifetime fans of the game, the team at Haven are particularly excited to be working with Tetris," said Tom Punch, Managing Director. "To be getting on board now, as we prepare for the 35th Anniversary of this fantastic brand, is just the icing on the cake. We're already well into discussions with key apparel partners and retailers, and are planning our further expansion for Tetris into specialty, gifting markets and live events."
- Lisle Licensing: With a long history of representing a broad portfolio of major entertainment and gaming brands, Lisle Licensing offers a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. As an existing agent for Tetris, the company will continue to represent the brand in the UK and Ireland.
“Having secured licensing partners across games, apparel, publishing, and footwear, Lisle’s focus for the future will be to expand the iconic Tetris Effect even further. This will involve more product innovation and creative fun through additional categories and key partner promotions, providing ongoing exciting experiences for fans of the brand,” said Gayle Goldsmith, director of Lisle Licensing.
Tetris representatives will be at Brand Licensing Europe (BLE), October 9-11, 2018 at Olympia London in London to meet with prospective licensing partners regarding new branding opportunities. To schedule a meeting, please contact BLE exhibitors: CPLG (BLE Stand: Grand Hall - E30), Lisle Licensing (BLE Stand: National Hall - M40) or Maurizio Distefano: The Evolution of Licensing (BLE Stand: Grand Hall – F122).
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft, Sega, and Sony/GSN Games, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
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