EUROPE'S POPULAR SUSHI SHOP BRAND TURNS ICONIC VIDEO GAME TETRIS® INTO A CULINARY DELIGHT FOR FANS WITH NEW, LIMITED-EDITION COLLABORATION
Sushi Shop to Offer Collectors-Edition Tetris-Branded Sushi Boxes and Chopsticks at Locations In Europe and Middle East.
PARIS, March 26, 2019 – Since 1998, the chefs at Sushi Shop, one of Europe’s leading providers of gourmet sushi, have been vying to be the most ingenious at placing fan favorite sushi rolls in its boxes. In keeping with this tradition, Sushi Shop today announced that its working with the iconic video game brand Tetris®, which is now celebrating its 35th anniversary, on a special in-store collaboration.
Starting in April, Sushi Shop will introduce a limited, collector’s edition of sushi boxes and chopsticks inspired by Tetris with each featuring the shapes and colors of the game’s iconic Tetriminos.
- Tetris Sushi Boxes: Three sushi box styles to choose from with each shaped as a different Tetrimino and filled with a 42 piece sushi combination. Includes three exclusive sushi creations including Sushi Salmon Tsukudani, Sunny Veggie California and Pulled Beef California. Priced at 45€ per box.
- Tetris Chopsticks: Fun chopsticks featuring Tetrimino designs. Priced at 2€90 per pair when combined with a sushi box purchase, or 4€90 per pair when purchased separately.
“Over the years, we’ve seen fans post amazing Tetris-inspired sushi creations online, but Sushi Shop is taking it to a whole other level,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “A first of its kind collaboration for Tetris as we celebrate the brand’s 35th anniversary, Sushi Shop’s chefs and design team have used their incredible talents to reimagine the game into a gourmet feast with the utensils to match. We’re excited to hear what their customers say about it.”
For more information, visit www.sushishop.fr.
For Tetris-brand limited-edition collection image and logos, please visit Tetris Press Kit.
About Sushi Shop
Sushi Shop is the European leader in the conception and delivery of sushis. Launched in 1998 by two French entrepreneurs, Gregory Marciano and Herné Louis, the brand grew and expanded with the arrival of the third partner, Adrien de Schompré in 2006. Early 2019, there are 88 Sushi Shop retail outlets in France, 45 outside of France. The brand is present in 12 countries worldwide : France, UK, Belgium, Luxemburg, Germany, Switzerland, Italy, Spain, Portugal, the Netherlands, the Emirates, etc. In 2018, Sushi Shop joined the AmRest group, a major player in the restaurant & food industry.
The same large range of sushis, inspired by Japan and California, are on offer in all of our outlets: sushis, makis, California rolls, Spring rolls, tartares, etc. The brand’s DNA being creativity and innovation, Sushi Shop made a name for itself through collaborations and partnerships with renown chefs (Cyril Lignac (2011), Jean-François Piège (2012), Thierry Marx (2013), Joël Robuchon (2014), Kei Kobayashi (2017), Anne-Sophie Pic (2018) et Mauro Colagreco (2019)) ; artists and brands (KENZO, Lenny Kravitz, Kate moss, Craig & Karl, Monsieur Madame, Scott Campbell, Nasty, JayOne, Ed Broner), and last but not least, young upcoming brands, designers and illustrators (Fernando Togni, Chris Labrooy, Tyrsa, PaperMint, Maison Sarah Lavoine, Sturia, Jean André).
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
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Tetris® & © 1985~2019 Tetris Holding. All other copyrights, trademarks, logos and brands are property of their respective owners.
For Sushi Shop
Bureau de presse Pascale Venot – Caroline Coppinger
firstname.lastname@example.org / +33 6 50 78 04 28
6 rue Paul Baudry – 75008 Paris – France
Pressroom Sushi Shop
Andrea Sausedo Piotraszewski
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